How scientists ask a baby about color

They place color beside gray and watch where babies look

  • Because a baby cannot name a color, researchers placed a colored patch beside a gray one and watched where the baby looked.
  • They repeated the comparison at several brightness levels. This helped separate color detection from a simple response to light and dark.
  • Later studies compared colors with one another as babies grew.

As your baby grows

More colors begin to look different from one another

  • In a 1994 study, 74% of the newborns distinguished a large red patch from gray across the tested brightness levels.
  • Responses to blue, green, and yellow were less consistent in that study.
  • At one month, babies in another study could tell red from green. They could not yet reliably separate both colors from yellow.
  • At two and three months, babies began telling more colors apart.
  • A 2022 review found that your baby’s experience of color keeps changing quickly throughout the first six months.

For cards and toys

Begin with contrast, then add color

  • Black and white is a clear starting point because the difference between light and dark is easy for your newborn to find.
  • You can add a small area of vivid red early on. Let its brightness or shape help it stand apart from the background.
  • Color labels by age are broad starting points, not a test your baby has to pass.

Keep in mind

One color test cannot describe every baby

  • A percentage from a group study cannot tell you exactly what your newborn will notice.
  • Noticing a large red patch in a study does not mean your newborn sees every red object clearly.
  • The studies do not show that adding color improves development or that more colors are better.